“At The Red Zone Agency, we believe that building wealth begins with clarity. Whether you are a professional athlete, legacy investor, or commercial seller, we guide you through a variety of custom tailored options to help you make informed and strategic decisions to achieve your real estate goals. When you’re ‘In the Red Zone’, the pressure is on and the clock is ticking. Our mission is to help clients make informed real estate decisions, build lasting wealth, and create generational stability because while a career in sports may be super awesome, it's temporary, and securing your family’s future will be required forever.”
-Bruce Elia Jr.
Clients who work with us typically fall into one of two paths. The first path is for those seeking passive or growth-focused investment opportunities. Through our partnership with Trelia, our dedicated land development division, we provide exclusive access to approved development projects throughout Northern New Jersey. Trelia specializes in identifying unapproved land sites, securing full municipal approvals, and preparing them for national builders and investors. These projects are located in high-demand markets, offering investors the chance to participate in development opportunities that generate long-term value and consistent returns.
The second is for those looking to sell property anywhere in the nation. Through our Keller Williams network, we have access to a trusted database of top-performing brokers across the United States. This allows us to connect you with the right professionals in any state, ensuring that every transaction receives the highest level of service, market insight, and negotiation support. Our team provides the structure and expertise to help you achieve your goals efficiently and confidently.
Meet the Team
Bruce Elia Jr. leads The Red Zone Agency with a clear mission: to help athletes secure their financial freedom post hanging up the cleats. He is deeply passionate about helping athletes understand and enter one of the most powerful wealth-building industries in the world… Real Estate.
As the Founder of The Elia Realty Group and Co-Founder of Trelia - Creating Tomorrow’s Neighborhood today , Bruce has spent 15+ years mastering every stage of the real estate process—from brokerage and acquisitions to land development and investment strategy. His experience, education, and ability to execute gives him and his team the insight to help clients recognize strong opportunities in the real estate space.
A former Division I college football player, Bruce brings the same discipline, focus, and team mindset to his work. His goal is to educate, mentor, and guide athletes so they can position themselves for success, build real wealth, and create a future that extends far beyond the game.